Who has not grown up eating Frito Lay? Or tasted one of their yummy, salty, greasy potato chips...yum!
Flipping through this months Fast Company and was stopped by a green ad campaign they are currently running.
The Biggest Impact we can have is not to have one.
So true. I was also happy to learn after careful review of their site that corporate has in fact been diligently trying to minimize their impact on the planet, and have even successfully experimented making their tasty snacks by harnessing the power of the sun to help make their Sun Chips- go figure.
2011 means big things for Frito Lay as well when they begin their new plan to run their facility in Casa Grande California almost entirely on renewable energy and recycled water while producing close to zero landfill waste.
Encouraging news for an ailing planet- and a nice marketing spin it's true, but lets face it- As companies with any sense of social responsibility face stronger restrictions and looming questions about our countries ecology, huge strides and major dollar investments sometimes need to be taken into changing manufacturing practices, and distribution methods. Some companies are leading the pack in making these adjustments and taking these steps for less of an impact on the planet. This also means huge savings and strength in numbers to their bottom line. Although many companies shy away from the investment it takes to research and then implement change, their companies will most likely benefit over time through savings usually in unneeded packaging, excess waste, and natural resources.
Much on Frito lay- and a big thanks from your avid snacking fans for doing your little bit.