SPELL CHANGE for OBAMA..while there is still time

Top Designers, Photographers, Artists
Unveil Obama-Inspired Alphabet at SpellingChange.com

Supporters Can Create Banner Ads, Bumper Stickers, T-Shirts, and More

http://www.spellingchange.com/

NEW YORK, October 10, 2008 - How do you spell “change”?

A fun, very addictive site launching today, SpellingChange.com (www.spellingchange.com), allows supporters of Senator Barack Obama to create custom banner ads, t-shirts, bumper stickers, posters, and postcards using letters of the alphabet specially-designed by dozens of the nation’s top designers, photographers, and artists.

Contributors to the project include Stefan Sagmeister, Karen Collins, R.O. Blechman, Larry Fink, Jake Chessum, MC Paul Barman, and even a housewife in Texas who created an embroidered “S”. Each of the participants reinterpreted one letter of the alphabet in a way that represents what Obama’s candidacy means to them. In all, more than 100 letters were created.

Supporters can browse the alphabet and click on individual letters to learn more about the artist and the inspiration behind the design. To view the alphabet, go to http://www.spellingchange.com/browse-alphabet.php.

To create banners ads to post blogs and web sites, bumper stickers, and t-shirts, supporters simply type in their personal message and the site generates an original design using letters from living alphabet. To create a message, go to: http://www.spellingchange.com/make-a-word.php. 

Supporters can also design and upload their own letters at http://www.spellingchange.com/create-a-letter.php.

In addition, letters from the alphabet were printed on t-shirts and photographed on Obama supporters from all walks of life.  These images, as well as the letters created to date, are now posted on the site.

“I’ve never been politically active before, but this election is far too important to remain on the sidelines,” said Michael Ian Kaye, head of Mother Design, who spearheaded the project.  “We wanted to give Obama fans a fun, creative way to show their support and voice their own messages of change.”

The project was designed and executed by a rich collective of creative activists lead by Kaye, and the site was produced by POKE New York.